AMIRI is a Los Angeles luxury house founded on hand-worked denim, skeleton-appliqué sneakers and heavy graphic jersey. Twice a year the collections show in Paris, and even so this is an American label with an American studio. Its identity rests on one idea: break jeans down, then rebuild them visibly with leather, bandana print or jacquard. Readers reach this page from searches that vary a great deal. The phrase amiri clothing points at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear the label began with. The documented version is given here, and the claims that do not survive checking are identified.
The founder and creative director is Mike Amiri, an American designer of Iranian descent. His CFDA profile and the brand’s about page repeat one phrase: he began hand-crafting unique stage pieces for legendary Los Angeles performers. Because that is the extent of what either source asserts, rock clients named in retail editorial stay reported and unconfirmed. A press release dated 3 December 2014 credits him over ten years in luxury plus projects for Helmut Lang, J Brand and RRL, though that is publicity, not confirmation. Almost every profile omits what the same release announced, his appointment as head designer of ready-to-wear and accessories at Buscemi. No primary source supports the law-school backstory online, and his full legal name is not documented anywhere.

Most sources date the label to 2014: the brand’s about page, the CFDA, its Italian minority investor and the main reference summaries. In the December 2014 press release the founding is placed in 2013 instead, in partnership with the retailer Maxfield. Since both are citable, careful writing should not settle the question in passing. Put it this way and nothing breaks: the house dates itself to 2014, and the earliest press release dates it to 2013. What is not disputed is the launch, an exclusive capsule sold through the Los Angeles concept store Maxfield. Maxfield amiri varsity jacket is called a founding partner rather than the first stockist in that release, which goes further again.
Mike Amiri holds majority ownership, and the house remains independent day to day. The Italian group OTB, chaired by Diesel founder Renzo Rosso, took a minority stake in 2019 on undisclosed terms. No percentage is public, which makes every published figure a guess. Adrian Ward-Rees became chief executive on 1 April 2023 after senior roles at Burberry and Dior Menswear, though whether he still holds the post is unconfirmed. That widely quoted $300 million sales line is a founder statement relayed by the press rather than an audited figure. Figures for valuation and net worth move around with no sourcing, and repeating them is a mistake.
Separating owned stores from wholesale doors is the fix, since this is the most mis-stated area in AMIRI coverage. The brand’s retail-locations listing shows roughly 33 boutiques, several marked as coming soon; trade reporting puts stand-alone stores at about 31 in 2026 after Milan. Wholesale is different: around 150 luxury accounts across roughly 400 points of sale, with more than 160 retailers carrying the label. Store counts far above that absorb wholesale doors into owned stores, and they should not be repeated. Rodeo Drive in Beverly Hills took the first permanent store in 2020. Milan later became the first permanent European store, and London followed.
The label began in denim and is still anchored there, and repair is the operative verb. The jeans are hand-distressed and then rebuilt in plain sight with contrast material, so the finish reads as irregular instead of machine-uniform. The fits in circulation are MX1, Stack, Thrasher and Shotgun, with roomier Carpenter, Baggy and MA Fit cuts. MX2 is a genuine model name, but its collection pages returned no live products in 2026 checks, so it reads as archive-leaning. MX3 turns up only as a women’s Baggy MX3, a motocross hybrid without a waistband observed at $990, and not as a men’s high-destruction jean. Treatments, not fits, is what Bandana and Crystal are, applied across those cuts, so the correct forms are MX1 Bandana and Crystal Thrasher.
Skel Top Low is what the house calls its signature sneaker in its own product copy. A leather and suede basketball silhouette sits on a two-tone rubber sole here, carrying hand-cut bone appliqués, observed at $650. The Skel Court is a different shoe, a canvas retro-court style with the same bones motif, high-top observed at $690. Stars Court takes that silhouette and exchanges bones for star appliqués, refreshed for Pre-Spring 2026. The MA-1 here is a sneaker observed at $799, not a bomber jacket, though MA-1 is elsewhere the generic military bomber designation. MA is the founder’s initials, heading MA Bar, MA Core, MA Quad, MA Fit and MA Skyline; the Ryder Boot runs $1,090 to $1,290.
The soft goods carry the same skeleton motif that defines the sneakers. Among the confirmed pieces are the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. The MA Core Logo Hoodie is the plain option, a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. Conflating the MA Core Logo Tee with the MA Bar Logo Tee is common, though they are different products made in different countries. Far from a seasonal add-on, flannel is a founding pillar, and the MA Quad Bleached Flannel is observed at $1,290. Outerwear reaches higher again with wool and leather varsity jackets plus denim work jackets built on the same repair logic, and no flagship bomber is supported.
Origin varies by style, so the claim that everything is made in Los Angeles is false. Made in the United States are the MX1 jean, the Stack jean and the MA Core Logo Hoodie. The MA Bar Logo Tee is specifically made in Los Angeles, which covers one product rather than the range. The MA Core Logo Tee comes out of Italy, which catches out people who assume the jersey follows the denim. Footwear is made in Vietnam, including the Skel Top Low and the Skel Court Hi. If a jean is labelled made in Italy, or a Skel-Top labelled made in the United States, look harder at the piece.
Every figure below is an observed market listing read in 2026, not an official price list, and prices move. They work as bands, not as fixed points. Tees open around $425, core jeans fall between roughly $750 and $1,100, hoodies go from about $650 into the $900s, and sneakers cluster between $620 and $800. Worked outerwear, varsity jackets among it, reaches $1,800 to $2,300 and above at list. Rather than being exceptional, discounting is structural, and in-season reductions of 40 to 70 percent appear at authorised multi-brand retailers and off-price channels. Because that sale floor caps what the secondary market will pay, resale on standard pieces stays below retail.
| Item | Price observed | Detail |
|---|---|---|
| Stack denim | $750 | Core denim entry point |
| MX1 | $1,090 | Pleated ovine leather repair |
| Baggy MX3, womenswear | $990 | Motocross hybrid with no waistband |
| MA Core Logo Hoodie | $650 | Normal fit, cotton |
| Skel Top Low | $650 | The signature sneaker of the house |
| Skel Court Hi, high-top | $690 | Canvas court silhouette |
| MA-1 sneaker | $799 | A sneaker, not a bomber jacket |
| The Ryder Boot | $1,090 to $1,290 | Leather, suede, or python-embossed |
A surprising amount of published AMIRI copy repeats the same errors. The founding year gets presented as settled although two sources disagree, store counts are inflated because wholesale doors are folded into owned boutiques, and revenue is quoted as audited when it is really a founder statement. The most persistent product invention is a tiered MX ladder in which each number means heavier destruction, which reads like search-optimised filler. Promoting treatments to fits, merging footwear names and describing the MA-1 sneaker as a jacket are all common. Finally, there is no official outlet, online or physical. In a July 2021 federal complaint the company stated that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.
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